The atrocities that the year 2020 brought with it can not be perceived through the traditional lens. It hit hard any and every business. Sports biz was not immune and the NBA was also no exception.
The NBA was one of the earliest organizations to have started functioning after the pandemic brought things to a halt. It was then predicted that the fans will welcome the resurrection of sports with open arms. However, the figures reveal a very different and rather grim story.
The NBA 2020 TV ratings were far from good
The NBA TV ratings for the 2019-20 season obviously had the NBA Finals games in the Top Five. LeBron James‘ star power must have helped the cause. Still, while it is always good to attract more eyeballs to a closure series, it is always bad if it shows a degrowth YTD [Year to Date]. But this was exactly what happened with the NBA Ratings. Take a look-
NBA TV ratings: Most-watched games of the season.
The numbers for the Finals were 🥶
— HoopsHype (@hoopshype) October 25, 2020
Kevin Durant, who played with the Golden State Warriors until last year, had earlier opinionated on this issue. He was of a belief that the obsession over the statistics is the greatest reason behind the downfall in the ratings. KD put the blame on the sportswriters who would obsess over the analytical side of the game, rather than covering the actual game as it happens. This could have arguably led to the rise of ‘highlight culture’. Fans would want to view aggregated stats over investing in a 48-minute game that runs for two hours or so.
This may be a reason and also the obsession over stats and analytics…
— Kevin Durant (@KDTrey5) August 18, 2020
The ratings hit a new low, perhaps due to many other factors
When the sports of Soccer, Basketball, Tennis, etc was resuming, a general consensus had built that people might not tune in amidst the pandemic. More so, the political scenario also did not paint a very good picture.
Having said that, one reason can also be that the ‘favorites’ did not reach deeper in the playoffs as far as the NBA is concerned. The popular teams like the GSW were not invited to the bubble. Adding salt to the wound, the franchises like LA Clippers, Milwaukee Bucks, and Raptors failed to make their mark.
All this and various other reasons might have impacted the ratings. Hence, this year’s ratings might not show a clear picture and one can’t come to the conclusion that folks are losing their interest in the NBA. What do you think? Help us know in the comments section right below.